About us

Who we are

Established in 2023, Annabelle London is a boutique clothing brand that focuses on creating the highest-quality goods in the most latest looks and fashionable trends.

Often channelling the quiet luxury aesthetic and trendy chic classics, our pieces are thoughtfully presented and emphasise a unique cool girl, sophisticated, effortless feel with all trend-led elements. 

When a customer wears Annabelle London clothing, we want them to honestly feel their absolute best and most confident selves. Making our customers feel good in their clothing is our top priority. We endeavour to make our standards impeccable for quality and fit purposes. We won't give you any low-quality fabrics to wear on your skin because that is not what we believe in, we want you to seem elegant and enriched with the best clothing experience, our pricing reflects this and we take great satisfaction in making you look fabulous. 

We want our clothing to be fashionable even in the future, which is why we strongly believe in the longevity of our clothing and hope you will re-use your classic and trendy staples in decades to come. Being a slow fashion brand, we are focused on showcasing products that will always been in style, so they will not be thrown to the back of your closet. 

We have a strong love for the idea that feeling well in one's clothes may significantly improve one's sense of self. We are a brand that is transparent, sophisticated, fun and who wants to give you what you want. 

Our creator, Annabel, who has early experience in the fashion industry and has studied fashion styling and creative direction, curates and designs the clothing line.